Throughout the nation innovators in health care quality improvement are trying desperately to engage consumers to give a damn about quality right now most consumers are foolishly believing that broad access to physicians is a proxy for quality not knowing the poor state of quality driven medicine these days. Read the new book connecting with the new healthcare consumer defining your strategy david b. Different connecting with the new healthcare consumer defining your strategy. This text examines consumer related trends and developments in healthcare to help healthcare professionals and corporate and legislative decision makers to cultivate consumer focused strategies twenty one contributions from academics and healthcare professionals discuss topics such as the self care. Consumers are positioned more ever to assume proactive decision making roles in healthcare they are taking more control as evidenced by self care advances in information technology and the changing dynamic of the patient provider relationship
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